Maserati Kubang - a new Maserati vehicle in luxury sports SUV segment will be a natural sense of the company to expand its product range and strengthen its presence in the luxury sports market.
For some reason, SUVs today do not seem to offer the kind of exhilarating driving pleasure and a luxury environment are two discharged today's range of sports and luxury cars. And this is precisely what Maserati set out to do with your new sports luxury SUV concept that is being presented at the Frankfurt Motor Show today, the precursor of the future range of Maserati, the creation of discontinuity rather than entering a new segment, and continuity in maintaining DNA integrity Maserati.
The idea of a sporty luxury SUV is not, of course, totally new to Maserati. Many will remember the Kubang concept that was unveiled at the Detroit Auto Show in 2003. At a time when few other brands are going in the direction of a luxury performance SUV, Maserati was already thinking of building one.
Today Jeep synergies with sister brand - a brand that 70 years ago created a new market segment and is now a leader in this segment too - are the major catalyst for the proper interpretation of a Maserati luxury sports SUV. And it seems only appropriate to give the model that we are unveiling today the name of the concept that paved the way: Maserati Kubang.
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